TruGreen Mosquito Defense

PROJECT: Brand Identity, Customer Communications, Sales Collateral, Direct Marketing, and more.

TruGreen had been in the lawn care business for over 40 years, but in 2017 they began their venture into mosquito control. While the TruGreen name still held equity in the new market, they needed a sub-brand that worked harder against established competitors in the mosquito control industry, while still blending seamlessly within their brand family.

We designed a brand identity to meet these goals, as well as all customer communications, tools and collateral for the sales team, direct marketing, and more.