Hopscotch Bakery + Market

PROJECT: Brand Identity

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Kaya Tate is a talented baker and sweets maker who needed a brand that was just as fantastic as everything she bakes. Seriously, you can't tell me that you don't want to eat any of these cakes right now?!

As we explored why Kaya did what she did and what inspired he0r, the following themes stood out: playful, natural, classic, clean, and a touch of romance. Using those words as inspiration, we created a brand that Kaya knows will grow with her evolving brand.

I hand lettered the logo and we designed our hopping bunny icon to mirror the loops of the lettering. We also provided a text-based logo variation to give her flexibility when something simple and easily legible is needed.