The Guthrie School

PROJECT: Brand Identity

When Guthrie Prepatory decided it was ready to open a private school in the Dallas area, they needed a rebrand that would appeal to both their current students and potential students. The logo needed to fit in with already establish private schools in the area, but still stand out. Using their previous color palette to maintain their brand recognition, we worked together to create a logo, letterhead and business cards. We took the identity a step further by creating custom illustrated school mascots – one for elementary students, one to serve in the future for their high school sports teams.