DIRECTV
PROJECT: Email
DIRECTV asked us to create email content that maximized the impact of their programming content (movies and TV shows). We pitched the “Anywhere” and “Best Of” concepts as solutions.
ANYWHERE
Programming images have a full takeover in the “Anywhere” concept, seeming to almost place you inside the scene. Movies and television are often an escape, and the magic of that is you can go anywhere when you have DIRECTV.
BEST OF
The “Best Of” concept took a soft-sell approach. We wanted to position DIRECTV as an expert in entertainment. With so many tv shows and movies at your fingertips on DIRECTV, this email gets you straight to what is best in TV right now.
We wanted this concept to have a “1, 2 punch” to it, so we designed an initial email design and an engagement email to work together. If customers interact with the initial email, but do not make a purchase, they will receive our engagement email later. In the engagement we keep the concept and many design elements the same, but push the offer to the forefront.
DIRECTV Now
Project: Email
Leading up to the Winter Olympics, DIRECTV NOW, DIRECTV’s streaming platform, wanted to communicate that the Olympic events would be available to watch live from any device.
MOMENTS
While we weren’t allowed to call out “the big event” by name, we were able to imply it with images chosen. I combined clips of fan favorite sports watched during the Winter Olympics.
The use of a TV and tablet running the same footage simultaneously drove home the advantage of the mobility you have with a streaming service.